POWER GRIP

e.l.f. Cosmetics

Meet your new drip - Power Grip! A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Enriched with refreshing hyaluronic acid and a fragrance-free clean. Pair it with budge-proof formulas to keep your looks on lock.

Photography: Alex Bohn & Angela Marklew

Creative Direction: Francine Dreyfus & Nina Sulcov

Art Direction: Emily Swift

Design: Emily Swift

Copy: Alex Katnic

DP/Video Editing: Jonathan Galan

Hair: Jeff Francis

Makeup: Colby Smith

Wardrobe Styling: Liz Cresci

Prop Styling: Aude Angot

Retouching: Jessica Gaber